Friday, March 8, 2013

Why should you use an Auto Responder

Why should you use an Auto Responder

Hello there,  TrudyVan here
The answer is simple. It brings you repeat clients and repeat business.  You keep your customers updated on a regular basis.  Have you ever tried to run a newsletter or monthly price list updates and doing it all manually.

When you are spending all your time responding to each subscriber that emails you to sign up to your list or newsletters and your family are on your neck because you just do not have the time and you have fallen behind with your mailings, It is time you used an Auto Responder Service.

You also need to realize you get what you pay for.   Most free auto Responders have their ads running on your emails and these ads could be in direct competition to you.  You also most times do not have a choice of what type of adds are running on your emails.   It could be from the "unsavoury" kind.  Not a great image to put forward to your subscriber.

There are memberships that you can join and depending on your membership level is how many responders you are allowed to set up.  I belong to such a membership since 2006 and run more than 20 ecourses and a newsletters at the same time.  They will also guide you on how to set up your first Auto Responder.  You can join as a free member and check it out.  Click Here:.

Do you think you are ready to venture a little further and really expand your business.   Small businesses have increased there database by sending out regular emails to their subscribers, letting them know of any specials that will be coming up.  Great for business as well as new business.

keep posted for the next posting on Auto Responders


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Small Business Development in South Africa

Small Business Development in South Africa

Hello there, TrudyVan here

It is a known fact that all economies worldwide that encourage small business development are amongst the most thriving countries.

South Africa has now given the green light to create small business ventures by giving them a huge tax incentive by lowering the tax bracket for small businesses.

This is the only way our huge unemployment rate is going to be resolved.

Unemployed people are not stupid people, nor do most of them lack the skills.  Just more people than jobs.

There is now a tendency to only hire people that have a Matric at least.  There is a huge percentage of especially women that married early in life that does not have a matric but they have 20 to 30 years on the job experience.  Does that make them "less qualified" than the youngster that has just left school, with no working experience,  but they have a matric?

Not Ranting but this is my story.   I married early and have over 30 years of experience in various fields and could not get a "normal Job"  as I was over experienced and the second reason was that I did not have a matric.  That is the reason I started my own small business  and that is why I am so passionate about promoting small businesses.

Most businesses only employ people between a certain again and if you are over that age,  you do not stand much of a change to get a job.  Which on hindsight is totally ridiculous.  Most older people have less family responsibilities.  They do not have small children that get sick.  They are not having more children and have to go off on Maternity Leave.  They have a wider and more experienced work knowledge which could be utilized to train younger people coming into the workplace.
I have met so many unemployed people.  They have the skills and expertise that our country needs and should be using, but we are not.

Creating a small business to provide the unemployed person to work and support his own family.  This will bring up the morals of our society as well.  When a man or woman can feed and support their families, their self worth returns.

There was a time that companies had to employ a certain number of apprentices per year.  That law seems to have disappeared to the disadvantage of our young people, just leaving school and cannot afford college or university fees.
There is are huge spin offs to the amount of new small business starts in South Africa.  The more jobs the better.  Moral standards improve.  Substance abuse decreases.  Children are cared, like they should be.  There is less illness.  Happy People get Sick less.  Less depression.  Less .  Less robberies.  Creating jobs should be the ultimate goal of any government.

There is too much legal paperwork for the small (micro) business.  The banks have so many prerequisites before a small business loan is granted.  One the one hand I do not blame them.

I have looked around and spoken to people.  The start up costs for most small businesses is less than R2000.00 and some far less.

I would like to see large companies subletting or outsource a lot more of smaller jobs and services to the small (micro) business sectors and the government to implement a special reduction in taxes for the companies that are using more than 5 small (micro) businesses. 

We are if we like it or not.  One Nation.   If each one of us just helps one other person to start a Micro small Business,  we will all be employed or self employed.   Now that is a something to think about as almost half of our country is unemployed.

It is just my opinion and it is not everyone agrees.  That's good because I also know that our democracy is working.  Free to agree or not agree.

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Thursday, March 7, 2013

How Does an Auto Responder Work

How Does an Auto Responder Work?

Hello there,  TrudyVan here

Over the next few days I am going to tell you all about Auto responders.
They are commonly know by a good couple, (this list surprised me) of names such as:

mailers, emailers, contact mailers, subscriber mailers, responders, auto responders, auto mailers, email mailers, bulk mailers, .........

Needless to say they all do almost the same thing and that is respond to any subscriber that fills in his name and email address and clicks the LINK in the confirmation email that goes out,  is to send them a welcoming email that will have your basic information on regarding what they signed up for or thanking them for buying a product or service.

You need a double Opt-in auto responder to be legal and not have your emails classified as a spam.
How does an Auto Responder Work

This is how the basic auto responder process works.

1. a Subscriber likes your newsletters for example and decides that they would like to receive a regular copy via email.

2. Your subscriber fills out his or her name and his or her email address in the Opt-in box and hits the send button.

3. Immediately he receives an email back that is personalize to him or to her by name asking him to click the link in the email to confirm that they indeed subscribe to your newsletter.

4. Your subscriber clicks the link and gets to a page that thanking them for subscribing to "abc Newsletter" for example

5. You subscriber is impressed

6. They get an immediate response

7. They are referred to, in the email by their name

9. They is going to receive your daily/weekly/monthly newsletter or what ever it is that they have signed up for.

10. You have a happy client in your database.

That is a rough idea on how an auto responder works.

Keep posted for the next posting on Auto Responders (emailers)

Free Membership that will help you create an auto responder account, set it up, and show you how to create Opt-in, confirmation and thank you pages for your newsletter, pricelist update or just keeping in touch with your client database

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